Nothing to see, move along.
No big deal, just an ad featuring a non-white, non-skinny, non-male person speaking with intelligence and authority about technology. She’s dressed practically in a work uniform with no makeup. She has both professional and personal goals, and the initiative to complete them.
A year from now, maybe no one will know why I thought this was interesting. That will be great.
XO Jane’s rant about it.
It’s a fine thing to see a gaming ad that resembles my actual life. Hopefully, a year from now, no one will know why this seemed remarkable when I posted it.
Riley on Marketing.
When I get frustrated about gender crap, I watch this video again. It’s possibly the cutest righteous tirade in history.
She’ll be entering the market in, what, 15 years? I’ll be keeping a spot open on my marketing team.
Four Swedish movie theaters have started publishing gender scores for the movies they exhibit, based on the films’ ability to pass the Bechdel Test (“must have at least two named female characters who talk to each other about something other than a man”).
Scantily-clad ladies are used to sell everything, from body spray to domain names. What would happen if advertisers put men in their places?
While the gender-swap trick isn’t the only one in the book, it does do a great job of illustrating how differently men and women are perceived and used in media.